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| The Venue: Buffalo Bar, Cardiff |
Otter Wales is an events company aimed at improving gender equality in the music industry. We caught up with them at their 3rd event which took place in Buffalo Bar, Cardiff.
Having started Otter Wales as his third year uni project, founder Zac has been building the company for over a year. The idea was inspired by the Reading & Leads '15 line up which was criticised for it's lack of female acts. He believed the issue did not lie with the festival promoters but in fact the amount of support at grass roots level for female led artists, creating Otter Wales to combat that.
Otter Wales is now run by both Zac and old school mate Ethan with each taking particular roles within the setup.
Having graduated with a degree in popular music, Zac looks after the music and booking for their events whereas Ethan takes over the media side creating videos and photography which can help give the acts they've booked an extra boost of publicity after the gig. Despite the two of them coordinating everything they were keen to stress that Otter Wales is a collective and not exclusive to the two of them.
Not only do they have a support team of 3 photographers and an extra helper, Jess, who Zac referred to as their "database of music", but they also have support from a lot of like minded organisations. Involved in just this gig were Dizzy Pineapple and WOMEN (Women of Music Events Network) who brought along glitter and interactive artwork.
All this hard work, networking and community created an incredible atmosphere for the event, there was a real feeling that everyone was there for the same reason; supporting a cause they believe in and to enjoy some good music a feeling that can only be good for the acts involved and female led music in general.
After this successful event in Cardiff and one just before in Bath, Otter Wales plan on bringing events to Bristol and Swansea in the near future, as well as a further show with Rozelle at Buffalo, Cardiff.
Otter Wales: FACEBOOK | TWITTER
-Luke
(all photo credit: Ashlea Bea Photography)
Having started Otter Wales as his third year uni project, founder Zac has been building the company for over a year. The idea was inspired by the Reading & Leads '15 line up which was criticised for it's lack of female acts. He believed the issue did not lie with the festival promoters but in fact the amount of support at grass roots level for female led artists, creating Otter Wales to combat that.
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| Opening act: Winter Coat |
Having graduated with a degree in popular music, Zac looks after the music and booking for their events whereas Ethan takes over the media side creating videos and photography which can help give the acts they've booked an extra boost of publicity after the gig. Despite the two of them coordinating everything they were keen to stress that Otter Wales is a collective and not exclusive to the two of them.
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| WOMEN's artwork |
Not only do they have a support team of 3 photographers and an extra helper, Jess, who Zac referred to as their "database of music", but they also have support from a lot of like minded organisations. Involved in just this gig were Dizzy Pineapple and WOMEN (Women of Music Events Network) who brought along glitter and interactive artwork.
All this hard work, networking and community created an incredible atmosphere for the event, there was a real feeling that everyone was there for the same reason; supporting a cause they believe in and to enjoy some good music a feeling that can only be good for the acts involved and female led music in general.
After this successful event in Cardiff and one just before in Bath, Otter Wales plan on bringing events to Bristol and Swansea in the near future, as well as a further show with Rozelle at Buffalo, Cardiff.
Otter Wales: FACEBOOK | TWITTER
-Luke
(all photo credit: Ashlea Bea Photography)
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